Marketing, Mindset

Do You Have Blogger's Block?

  • Megan Dixon


Okay, so you're sitting at your laptop with your Word document open before you.

You may be petrified by that blinking cursor and realize that your eyes are starting to glaze over. You may have had a long day and you've got numerous other things on your mind. You have personal and family commitments later on; you might have a social function to go to. You have to do your regular monthly bookkeeping at some stage in this said evening and then you've got totally packed schedule tomorrow. So much to think of as an entrepreneur and it's really difficult to get into the frame of mind to focus on writing.

Nonetheless, this is no time for writer's (or blogger's) block. You've got to think of content for your blog and it's been more than a week since you last published anything on there. Wouldn't it be ok if you merely made use of a few of those PLRs that you've got in a folder somewhere on your hard drive? After all, you spent excellent money on it. Shouldn't you put it to use?

Maybe tonight is not a good time to be attempting to produce content. They have a saying south of the border - manana. You might say to yourself: "I'll just work on this tomorrow. I will be a lot more creatively inclined, have a lot more motivation and be able to write away merrily to create not just one article, however two?"

Unfortunately, it's likely this scenario sounds all too familiar to you. Writing can be rather difficult, even at the best of times. Bear in mind that we are not talking about "any old" writing, either. If you're going to get anywhere with your blogging, you simply have to create high quality content. When we speak about high quality content, we don't just suggest that it's got to be grammatically right and free of any sort of spelling mistakes or punctuation errors. It has to be extremely pertinent, helpful, inspiring and/or thought-provoking. Preferably, it should be all these rolled right into one.

Look at it this way. If your content is not impactful or epic, it's most likely not going to attract attention above all the other content out there that your prospective customers come across daily. It's no tiny obstacle. Nonetheless, you are expected to be an expert in your particular niche. That on its own needs to be an inspiration to you. Yet, you should recognize how essential it is to offer this valuable content consistently.

In reality, not everyone is excellent when it comes to writing. Some individuals have more of a panache for it compared to others. It's also fair to say that time is really hard to come by, especially when you're trying to balance your business time with personal time and various other commitments.

A virtual assistant understands just how important it is to develop epic content as well as recognizes how important it is to do so routinely with careful thought and confidence. If you're feeling this way, it's possible that now is the time to put this chore right into the hands of a VA and stop worrying about blogger's block once and for all.

If this rings true for you and you don't know what to do or where to start...have no fear -- just shoot us a message or leave a comment. What successes and tips can you share on blogging?


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